Marketing inspiration is found everywhere as one observant marketer found at a trade show in New York. Found on the blog Down to Business, one small but innovative company passed out pins with their company logo and slogan along with a 4-digit number. That number matched only one other pin and the goal of participants was to find their match. As the blogger states in the post:
"The result was fascinating, because a small sub-community formed of people looking for each other's pins, talking to one another, and definitely remembering the name of the sponsoring company -- who was previously a no-name."
Could this be a way for your library to stand out at campus/community events? Might be worth thinking about.
Tuesday, June 07, 2005
Put a pin in it
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
2 comments:
Very nice! Might make a good icebreaker at SLIS new student orientation, too. Maybe we'd use a call number. :)
Ooh! I love the idea of call numbers! Great way to "sneak" in education too. Thanks, Nichole!
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